5 top content marketing examples

Unlike traditional marketing, which focuses on selling products and services, content marketing puts the customer first by serving them content that they want to know about.

However, between your social media feeds, website and email marketing, it can be tough coming up with new content marketing topics and ideas.

To make the process easier, here are 5 go-to content marketing examples you can refer back to.

1. Educational content.

This is sometimes referred to needs-based content marketing, because you’re creating content that your audience seeks out as part of their decision-making journey when buying a product or service.

An educational content example for a home builder may create a blog on the ‘10 top home design trends for 2022’.

This information will be sought by anyone looking to build a new home.

The key is to think about the type of questions your prospective customers will be asking themselves (or the problems they face) before they buy your product or service, and then create content around this.

2. Inspirational content examples

Inspire your prospective customers with your personal or brand story.

People are more likely to engage and resonate with other people, not brands. Humanise your business by sharing insights into your personal or brand story

Inspirational content examples can be things like why you started your business, the challenges you face, a behind-the-scenes look into your business or what you love about your business.

3. Entertaining content examples

With the advent of Instagram Reels, businesses are increasingly engaging with prospective customers by creating entertaining content.

We’re definitely not saying you need to brush up on your dance moves and start creating Instagram Reels, because you don’t! It’s all about what you’re comfortable doing.

If getting in front of the camera isn’t for you, other entertaining content examples can be things like memes, gifs, quizzes, and polls. You may also be able to think of some cool ways to create Reels without having to be in front of camera!

4. Informative content examples

This is specifically to give your prospective customers updates on your business.

Informative content examples can include content to introduce a new staff member, a product launch, public holiday operating hours or celebrate a business milestone, for example.

5. Promotional content examples

Yes, that’s right. We said it’s okay to create content that will promote your business and its products or services!

The key is to focus on the benefits of your product/service and complement this with client testimonials and case studies. Don’t be salesy!

Promotional content examples can also include current campaigns, promotions or discounts your running.

Give your audience value!

From the above 5 content marketing examples, it’s pretty clear the key to content marketing is to give your audience value rather than a sales pitch. That’s content marketing in a nutshell!